Nowadays, the use of advanced technologies in the real estate sector determines the success of the sale and purchase of real estate.
With the advent of drones, making realistic videos and photographs of properties has certainly become much easier and less expensive than traditional methods.
As you well know, the real estate universe is highly competitive. Therefore, if you want to get more advantages over your competitors this is the article for you.
Below you will find all the necessary information regarding the use of drones in the real estate sector: pros and cons, advice and instructions for use.
Pros and Cons of shooting with a drone in real estate
Below, we show you the 5 main advantages of using drones for photos and filming in real estate:
- Impactful professional images
- Creation of virtual tours
- Promote the main features of the home
- It allows you to save
- Create business opportunities
Let’s delve into all the pros closely.
1. Impactful professional images
Drones with GPS function, in addition to offering an overview of the surrounding area, are able to capture professional images of homes from different angles.
We assure you that compared to conventional “ground” photography, aerial photography will attract much more attention from potential clients, especially those looking for properties with large plots of land.
For customers of this range, who therefore aspire to purchase sumptuous homes, it is of fundamental importance to be able to have a general picture of the home: this is why the use of drones in this sense is really useful, indeed indispensable.
2. Creation of virtual tours
The drones are designed to fly easily and intuitively throughout the property. Therefore, thanks to the pre-set flight schedules, you could create virtual tours inside and outside the home.
Offering drone tours could surprise your customers: the data available to date shows that properties photographed by drone and aerial shots have a + 68% chance of being sold faster than properties photographed from the ground with the traditional method.
3. Promote the main features of the home
Based on the requests of potential buyers, it is possible to choose specific features to highlight with drones. Therefore, through the aerial photos, you can give greater emphasis to the characteristics of the property: courtyards, swimming pools, outbuildings, garages, etc…
4. It allows you to save
The use of drones has significantly reduced the costs of producing aerial images, making it easier for new potential buyers to access this more advanced and modern technology.
5. Create business opportunities
Showing aerial images and footage in your ads is a good way to stand out from your competitors.
With the ability to use drones for real estate photography, you can impress your customers and help potential sellers who have relied on your agency to advertise their properties more effectively. In this way, the number of visitors to your website will grow significantly.
Moving to the other side of the coin, using drones also implies 3 major disadvantages:
1. They have a short duration
Unlike the resistance of traditional cameras, the battery life of drones is relatively lower and currently reaches a maximum of four hours. This involves a continuous recharging operation of the device to make it work efficiently.
2. Privacy issues
The fact that drones fly around to capture images of both the home and the surrounding environment may involve violating the privacy of other residents.
You may inadvertently take unwanted shots or filming, so it is advisable to first ask permission from residents in neighboring properties to shoot and photograph.
3. It involves security risks
Posting photos and aerial shots of the entire area of interest on your property listings, web pages or billboards could expose your property to unwanted intruders. Don’t neglect this aspect!
Using a drone in real estate: here are 3 important things you should know
We will now go to deepen each point.
1. Multiple functions
In the real estate sector, drone photography can help licensed real estate agents bring different details to the attention of potential buyers.
As has already been said, in addition to simple shots, you will be able to guarantee realistic virtual shots and tours, giving interested customers the opportunity to check all the various and possible, such as an overview of the property and the surrounding land, precise location and exposure of properties, current roof conditions, boundaries and many other characteristics that vary depending on the property involved.
2. Guarantees high-resolution images at a lower cost
The advent of drones has drastically reduced the expense of shooting high-resolution images, with camera models and accessories available at moderate prices.
Drones allow you to record video and capture images without having to have great skills in video making or photography.
3. Speed up the sales process
Over 90% of buyers tend to do research online before visiting properties they are interested in.
This means that to speed up the sales process, you’ll need to make your listings more appealing by adding aerial footage and images.
You will be interested to know that, when it comes to selling properties, videos are the most popular multimedia content, as they guarantee realistic and illustrative images of the property.
Other useful information regarding the use of drones for real estate photography
Here is other information that may interest you:
We continue step by step.
1. Hours of work
The larger the property, the more time you will need to spend on the shooting and photography process. As a result, the actual cost of production will increase proportionally.
2. Programs and equipment
Aerial photography can be produced with a low-cost drone or a high-end camera, depending on the convenience you are looking for.
That’s why in addition to the cost of the equipment, you should take into consideration the price of any ad hoc programs for motion graphics, editing and post-production.
3. Use and skills
If you decide to rely on professionals, you should know that the costs will rise significantly. And this leads us to show you the options available to you in terms of rates.
To give an example: a 3-4 minute video made by a professional (then edited and edited) costs from 500 to 2,000 euros.
The prices of drones for real estate photography vary according to different needs. But basically, for a professional drone, you could get to spend between 1,000 and 3,500 euros. This price includes a 4K camera, 3-axis gimbal, spare parts and a hard case for carrying your equipment.
8 tips for buying a high-performance drone
In this part, you will find our key suggestions for making a targeted and quality purchase.
Specifically, we provide you with these 8 valuable tips:
1. Purchase replacement batteries
Like all electronic devices, the drone will be subjected to multiple uses that will lead to the exhaustion of the batteries. Buy compatible and efficient replacement batteries, so you can continue working without problems.
2. Go for brushless motors
Opting for models with brushless motors will imply higher costs, but also greater technical performance, longer life and more agile and intuitive operation.
3. Choose an efficient digital camera
Camera specifications greatly affect movie quality. Before purchasing, make sure of the properties of the camera and therefore of the resolution of photos and videos. There are smaller drones with built-in cameras, while some allow you to connect the camera to the drone.
4. Go for Headless mode
Flying a drone may seem difficult, but with Headless mode, it’s almost child’s play! This function allows you to direct the drone from a distance via a joystick: by pressing the controller you can direct the drone wherever you want to take photos and filming. Funny too, right?
5. Choose a model with a built-in GPS
Choosing a drone with built-in GPS will help you determine its location. In addition, with the support of the “return home” (RTH) or “Follow-me” function, your drone will be able to improve its stability and navigation skills.
6. Buy a gimbal
Attached to the drone, the gimbal is specially designed to hold the camera in place, regardless of weather or altitude conditions. This feature will help you get high-resolution images even in unfavourable situations.
7. Make sure your drone can avoid obstacles
Choosing a model with an obstacle detection function will involve a higher expense. However, it makes sense to invest in the introduction of this feature since, for example, when shooting in the countryside, it could happen that the drone gets stuck in the branches of a tree or may crash into unwanted objects.
8. Choose the most hi-tech models
Below, we mention some brands that incorporate many of the features listed above:
- DJI Phantom 4
- Yulee Typhoon H
- 3DR Only
- Blade Nano QX
However, we recommend that you carry out extensive research to find the model that best meets your needs in terms of performance and functionality.
Using drones in real estate: a must to get greater visibility
Using drones for real estate photography has become the most popular method for promoting new properties for sale via classified ads and websites.
By keeping up to date on the latest technologies in terms of drones and aerial shots, you can use them for your real estate web marketing activities, attracting the attention of new buyers, speeding up the sales process and therefore expanding your business.